The 2014 Sochi infographic is meant to educate and excite fans, athletes and staff about the 2014 Olympic Winter Games in Sochi, Russia. Since the 2014 Games will be the first Winter Olympics held in Russia, the U.S. Ski and Snowboard Association needed a visually interesting tool to illustrate the city of Sochi and the Olympics. The infographic was used on posters and other collateral but mainly, as a display in the U.S. Ski and Snowboard Association’s lobby.