The live show, Rain – A Tribute to the Beatles, needed an image indicative of the visually stunning show that it is. The layout embodies the show through bold and bright colors communicating high-tech video, dramatic lighting and powerful music. The bold color scheme gives the artwork an edge in the sea of theater art.
The branding challenge with Rain – A Tribute to the Beatles presented itself in portraying the cast in artwork. While the cast strives to emulate the Beatles as closely as possible, subtle differences are present. By using a “posterized” effect, many of those differences are masked creating a true Beatles experience for the viewer.