The U.S. Freeskiing logo was developed as the sport of freeskiing was being added to the 2014 Olympic Winter Games. The U.S. Freeskiing logo includes the sports of halfpipe and slopestyle skiing and skicross. The logo embodies custom typography which emulates the movements of freeskiing. The blue badge uses clear space to create “US” and the traditional colors indicate the patriotism that embodies the Olympics.
Katie served as co-leader of the project. Art credit: Draft FCB, New York