In 2012, the U.S. Ski and Snowboard Association launched their YouTube channel, USSA Network. The channel encompasses the USSA’s core brands (U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing) and is the only channel highlighting all competition U.S. runs (not just the top three) along with current and relevant athlete profiles and lifestyle pieces. The channel also features a weekly online highlights show called ‘Snow Globe’. The channel graphics and imagery were well-thought out considering the demographic and goals of the channel.