Tom Wallisch Center of Excellence Video

Challenge

The Center of Excellence, U.S. Freeskiing’s “home base” in Park City, Utah, needed a boost in reputation and awareness within the freeskiing community

Solution

With the birth of the U.S. Freeskiing brand, U.S. Ski and Snowboard sought an opportunity to promote the brand through the well-established fan base of the freeskiing athletes. Tom Wallisch, the sport’s top slopestyle skiing athlete at the time, agreed to produce a video endemic to his style while giving exclusive rights to U.S. Ski and Snowboard to release on their social media channels. Tom then promoted the video to his fan base, creating the most-viewed video on the USSA Network for over a year. Utilizing a top athlete through an authentic approach created instant value for the new brand.