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Work Experience

MagicSpace Entertainment // December 2014–Present
Vice President, Creative

  • Concepts, executes and implements creative. Manages brands for multiple nationally and internationally touring shows including shows playing on Broadway. Click here, here or here for examples.

  • Collaborates with Chief Marketing Officer to develop marketing plans and initiatives to increase sales, brand awareness and execute all marketing functions.

  • Strategically involved in the development of products, business, marketing procedures and goals to enhance and grow customer experience.  

  • Provides leadership for Live at the Eccles, a year-round series of nationally touring concerts, speakers, comedians and family entertainment, including marketing strategy and the development of a robust and successful email marketing program. Click here for details.

  • Instrumental in the Broadway Across America Utah rebrand, launching Broadway at the Eccles which continues to drive record-selling season tickets sales.

  • Manages all tour merchandise development and implementation. Click here and here for examples.

FUEL Marketing // March 2014–December 2014
Design Team Director

  • Led graphic design staff at FUEL Marketing for all in-house and client projects.

  • Served as Creative Director for major clients and all new client pitches.

  • Collaborated with senior management in planning client marketing strategies.

  • Oversaw and executed all forms of design including website design, online, email, print, garment and outdoor.

  • Implemented project management software, creating work flow and processes efficiency.

  • Developed and launched Gold’s Gym (Utah) rebrand, implementing strategic plans and brand guidelines for over 21 locations.

U.S. Ski and Snowboard  //  2006–March 2014
Director, Creative Services

  • Oversaw graphic design, photography and video along with all visual elements associated with its core brands (formerly U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing). Click here and here or here for examples.

  • Developed short and long term strategic plans for the core brands that addressed strengths, challenges, brand growth, action plans, value and Return on Investment.

  • Provided and managed overall creative vision and concepting for U.S. Ski and Snowboard.

  • Managed and enforced the U.S. Ski and Snowboard image standards and intellectual property.

  • Directed and oversaw photo and video shoots focused on national team athletes for uses that included media, advertising and sponsor activation.

  • Executed projects of all capacities including print, digital, multimedia, 3-dimensional installments, garment design and large-scale.

  • Worked hand-in-hand with all departments and constituents of U.S. Ski and Snowboard including partners’ in-house design teams and agencies (Columbia Sportswear, P&G/w+k, Putnam, Nature Valley/Curb Crowser, etc.). Click here for example.

  • Worked directly with national team athletes across all disciplines and sports of U.S. Ski and Snowboard.

Blakeslee Adv  //  2003–2006
Graphic Design Manager

  • Executed all graphic design projects in the Park City office.

  • Interacted with clients from start to finish of commissioned projects.

  • Art directed numerous outdoor recreation photo shoots.

  • Instrumental in development and execution of the Utah Department of Natural Resources logo redesign (Gold Addy). Click here for details.

Freelance Designer and Brand Consultant  //  2002–Present

Clients include National Ability Center, US Speedskating, USA Climbing, Lululemon, Recycle Utah, Park City Rotary.

Education

University of Minnesota, DuluthBachelor of Fine Arts, class of 2000

About Me

I am a Creative Director, relentless about the difference between an en and em dash, who is a sucker for a good photoshoot and works every day to make the world a more aesthetically pleasing place. I prefer hockey skates over figure skates and believe that good branding is the foundation to <almost> everything. I reside in the mountains east of Park City, Utah.