Challenge

A poster design was needed for the U.S. Snowboarding/U.S. Freeskiing Grand Prix (now The Toyota U.S. Grand Prix) that celebrated the deep patriotism and team spirit of athletes during an Olympic year.

Solution

I designed a poster that reflects the Olympics in Sochi, Russia with an emphasis on U.S. patriotism. Since the Grand Prix series is the only series that U.S. riders and skiers can qualify for the U.S. Olympic team, the design is meant to tout the allegiance athletes feel to their country and teammates in an Olympic year. The Grand Prix is the longest running domestic series in its sport.

Photo credit: Sarah Brunson