Challenge

USA Today Sports, in partnership with U.S. Ski and Snowboard (formerly U.S. Ski and Snowboard Association), required a unique logo for their studio that generated original content during the 2014 Olympic Winter Games in Sochi, Russia.

Solution

I created a modern and professional mark representing both brands while clearly communicating its purpose. The subtle American flag reinforces U.S. Ski and Snowboard while tying in the world-wide stage that is the Olympic Winter Games.

Photo credit: Sarah Brunson