Challenge

A fast-paced and visually dynamic reel was needed to capture the energy of the tour and engage potential ticket buyers.

Solution

I oversaw the creation of a sizzle reel that encapsulated the tour’s excitement, emotion, and atmosphere. By showing the energy, audience reactions and overall production value of the show, the reel proved to be a versatile marketing tool throughout the show’s tour. It gained 6.2 million views on GOAT’s Instagram alone.

Video credit: Cinevative