Athleta Presents Gold Over America Tour (GOAT)
“I love the sport of gymnastics and want to help create a show that celebrates the pure joy of performing.”
Challenge
The Tour marketing materials required a cohesive layout portraying powerful female athletes, yet the featured Olympic gymnasts were located throughout the country.
Solution
I orchestrated multiple remote photoshoots with each gymnast in their hometowns, sourcing local photographers and stylists while enforcing strict lighting and photography standards. This process resulted in a consistent set of portraits that were seamlessly compiled into a unified layout.
The full poster layout included secondary action images of each athlete demonstrating the fun yet action-packed aspect of the show.