Athleta Presents Gold Over America Tour (GOAT)

I love the sport of gymnastics and want to help create a show that celebrates the pure joy of performing.
— Simone Biles

Challenge

The Tour marketing materials required a cohesive layout portraying powerful female athletes, yet the featured Olympic gymnasts were located throughout the country.

Solution

I orchestrated multiple remote photoshoots with each gymnast in their hometowns, sourcing local photographers and stylists while enforcing strict lighting and photography standards. This process resulted in a consistent set of portraits that were seamlessly compiled into a unified layout.

The full poster layout included secondary action images of each athlete demonstrating the fun yet action-packed aspect of the show.

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Live at the Eccles Brand Campaign