Challenge

The brand-new Eccles Theater was known as a venue for Broadway performances. It had a “stuffy” reputation that was not conducive to concerts, comedians or youth entertainment.

Solution

EXPERIENCE Live at the Eccles campaign highlighting the well-rounded experience Live at the Eccles shows offer. With points as basic as alcohol being served in the theater, being able to stand and dance during a show and bringing kids to the theater, the campaign was educational as well as successful in acquiring first-party data. An email lead generation portion of the campaign grew the Live at the Eccles marketing list to over 100,000.

Video credit: Lane Peters
Photo credit: John Ballard
Social and marketing: Grace Torreano