“Alton Brown Live: Eat Your Science” hit the road in 2016. The show included songs, multimedia presentations, talk-show antics, and bigger and better potentially dangerous food demonstrations – but most important, “You’ll see things I’ve never been allowed to do on TV.” (-Alton Brown).

Katie worked hand-in-hand with Mr. Brown to execute his overall vision for Alton Brown Live: Eat Your Science. The “atomic meatball” insignia embodies a vintage NASA feel while the portrait emulates PBS’s Carl Sagan. The show reflected every aspect of the campaign and included an extensive line of merchandise that sold exceptionally well, with sales as high as $7 per head on many nights (industry standard is around $5.50 while smaller performing arts centers average closer to $4.50 per head).

By creating two unique yet consistent pieces of art, each is utilized for different purposes. In the world of live theater, Alton Brown’s portrait holds the most value making it the primary marketing tool targeting ticket buyers. Once the ticket buyer had been captured, the “atomic meatball” created sought-after merchandise and lent itself to manageable production processes.

Creative direction credit: Alton Brown
Photo credit: Matt Christine Photography