Challenge

Alton Brown Live On Stage marketing materials were not conducive to merchandise.

Solution

Working closely with Mr. Brown, I executed his vision for Alton Brown Live: Eat Your Science merchandise. The “atomic meatball” insignia embodies a vintage NASA feel that was cohesive to the overall show creative. The extensive line of merchandise sold exceptionally well, with sales as high as $2 per head over industry standard.

Creative direction credit: Alton Brown
Photo credit: Matt Christine Photography