Challenge

As The Bachelor Live On Stage prepared to re-launch in 2021, a post-Covid ticket slump proved the show was struggling to regain its pre-pandemic momentum.

Solution

I concepted a behind-the-scenes photo and video shoot showcasing the seven guest hosts of show. The produced video served as a versatile piece of content and created a significant PR event giving ticket sales the boost they needed. The video would go on to win a silver Telly, the world’s largest honor for video and television across all screens.

Photo and video credit: Cinevative
Shoot direction: Grace Torreano