The Bachelor Live On Stage was the ultimate Bachelor Nation fan party with a wildly flirtatious and interactive evening hosted by Becca Kufrin and featured one incredible man from a recent season as the on-stage Bachelor.

Developing creative under Warner Bros.’ watchful eye, Katie extended the most successful reality romance series in the history of television, The Bachelor, to include the Live show. Overseeing and approving marketing materials from over over 60 markets, Katie developed the trust of Warner Bros. to ensure the brand was properly represented in performing arts centers throughout the country.

Katie oversaw and directed all marketing photo and video shoots for the show that included television spots that aired nationally on traditional TV and strategically on Hulu generating 2.5 million delivered impressions. Video completion rates (on Hulu) were 99.3%, exceeding the industry standard by over 22%. Hulu also delivered a 96.9% viewability rate for the spots.

In order to combat a post-Covid ticket slump as The Bachelor Live On Stage prepared to re-launch in 2021, Katie concepted a behind-the-scenes photo and video shoot showcasing the seven guest hosts of show. The produced video served as a versatile piece of content and created a significant PR event giving ticket sales the boost they needed. The video would go on to win a silver Telly, the world’s largest honor for video and television across all screens.

Photo and video credit: Cinevative
Merchandise production: Araca