I concepted a behind-the-scenes photo and video shoot showcasing the seven guest hosts of The Bachelor Live on Stage. The video served as a versatile piece of content and generated a significant PR moment, giving a post-COVID ticket slump the boost it needed. It went on to win a Silver Telly, the world’s largest honor for video and television across all screens. The strategy drove week-over-week spikes, including +3,787% Instagram impressions, +38,799% website traffic and +27,598% link clicks, earned an exclusive with People Magazine, a feature in US Weekly and national affiliate coverage and helped me earn Warner Bros.’ trust as a brand guardian across 35 markets.

The shoot also became the creative springboard for the tour’s key art, generating the foundational brand assets that anchored every touchpoint of the campaign - from digital and social to out-of-home, ticketing platforms and local market collateral. The imagery established a scalable visual language that ultimately produced nearly 200 on-brand campaign assets, equipping local markets with a cohesive toolkit to drive promotion while maintaining a consistent, brand-defining look and feel nationwide.

Photo and video credit: Cinevative
Shoot direction in partnership with Grace Torreano