Challenge

To communicate that the show was more than a gymnastics exhibition but embraced pop culture, storytelling and inspirational moments.  

Solution

I worked closely with the GOAT team to direct photography and then utilize the set-up shots to create social media graphics portraying different sections of the show in a playful yet descriptive visual. The graphics were paired with trending music on social media to tell a story of what a potential ticket-buyer will experience.

Photography: John Cheng
Social and marketing: Grace Torreano