Rain - A Tribute to the Beatles is mind-blowing performance that takes you back in time with the legendary foursome delivering a note-for-note theatrical event that is “the next best thing to seeing the Beatles” (Associated Press).

Rain - A Tribute to the Beatles, needed an image indicative of the visually stunning show that it is. The layout embodies the show through bold and bright colors communicating high-tech video, dramatic lighting and powerful music. The bold color scheme gives the artwork an edge in the sea of theater art.

The branding challenge with Rain - A Tribute to the Beatles presented itself in portraying the cast in artwork. While the cast strives to emulate the Beatles as closely as possible, subtle differences are present. By using a “posterized” effect and strategically placed lighting, many of those differences are masked creating a true Beatles experience for the viewer.

Leading the Rain - A Tribute to the Beatles email marketing, Katie has proven success with open rates continuously over 40% and engagement well above industry standard (16%) at 34%. The Rain audience is passionate about the band, music and The Beatles and by delivering content they consume and engage in proves successful.

Photo credit: Richard Lovrich, Matt Christine Photography