Challenge

Marketing materials needed to authentically evoke The Beatles while subtly masking differences among the cast.

Solution

I applied a “posterized” effect with strategic lighting to minimize discrepancies, creating a design that truly captured the essence of The Beatles. The layout embodies the show through bold and bright colors communicating high-tech video, dramatic lighting and powerful music. The bold color scheme gives the artwork an edge in the sea of theater art.

Photo credit: Richard Lovrich, Matt Christine Photography