Marketing materials for RAIN – A Tribute to The Beatles needed to authentically channel the iconography of The Beatles while strategically minimizing subtle differences among cast members. I developed a stylized visual system supported by controlled lighting and tonal contrast to create a cohesive, era-defining aesthetic. The treatment was adapted directly from the show’s video content, ensuring brand consistency across all touch points and created a unified visual language from stage to screen.

The campaign design leaned into bold, saturated color and high-impact composition to mirror the show’s immersive production - dynamic video, dramatic lighting and powerful live music. The result was a distinctive key art concept that cut through the clutter of traditional theater advertising and positioned the show as both nostalgic and electrifyingly modern.

Photo credit: Richard Lovrich, Matt Christine Photography